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In this commentary, advanced practice providers who are experts in breast cancer discuss the evolving role of oral estrogen receptor–directed therapies in HR-positive/HER2-negative metastatic breast cancer, with a focus on overcoming endocrine resistance and individualizing treatment. The discussion examines the clinical significance of ESR1 mutations, optimal timing and interpretation of ctDNA testing, and phase III efficacy data from EMERALD, EMBER-3, VERITAC-2, and SERENA-6. Particular attention is given to biomarker-guided treatment selection, including the potential for early therapeutic intervention following detection of emerging ESR1 mutations before clinical disease progression, and sequencing strategies when multiple actionable alterations are present. The experts also address agent-specific safety considerations, adverse event monitoring and management, patient counseling, adherence, and practical barriers to care, emphasizing the importance of balancing treatment efficacy, tolerability, and quality of life.